I’m not a Community Manager…
… but I do have experience in developing and implementing social media strategies, creating various types of content (newsletters, social media posts, blogs, press releases, etc.), as well as managing and moderating social networks (LinkedIn, Facebook, Instagram, and Twitter), and in monitoring, analysing and reporting.
« Meet your instructors » Campaign
Ski instructors are inextricably linked to a ski school's brand image and reputation. Oxygene’s clients love their instructors and like to express their feelings on social media. I came up with the idea of a campaign on Facebook and Instagram to allow Oxygene's target audience to meet some of the instructors. This campaign ran from autumn 2019 to March 2020 and included photos and videos. The idea was for the instructors to introduce themselves and share their passion for their job and skiing. The campaign was a great success! It effectively increased Oxygene's brand awareness and enhanced engagement and interactions.
Anybody can ski
With these posts, the idea was to share with the audience that anyone can ski. Having had the opportunity to speak with Amanda and other Oxygene clients who practice adaptive skiing, I felt it was important to share their stories. These extraordinary and resilient people prove that skiing is accessible to everyone, regardless of age or physical condition! These posts also worked very well on Facebook and Instagram, with a wave of kind words and sympathy.
Stop Motion Video
The Oxygene group created a new brand in 2018: Ski Hut. The idea? Quality ski hire on a budget. This video was made with the Stop Motion app and then required a bit of editing on Premiere Pro.
Why kids love skiing with Oxygene?
The objective of this video was to show how kids love learning to ski with Oxygene: 0% stress and 100% fun! This video gathers various types of rushes. I shot some myself, some were shot by professionals and some were videos that Oxygene’s ski instructors sent to me. The video was published on Oxygene’s Facebook and Instagram accounts. It achieved higher than average reach and excellent engagement (likes, comments and shares) from our audience.
Adaptive skiing by Oxygene
Oxygene in La Plagne, has extensive knowledge and experience in adaptive skiing. Oxygene wants to make skiing accessible to everyone, regardless of their physical capabilities. I edited this video. As I’m not an amazing skier, one of my colleagues (who happens to also be a ski instructor) filmed this video. This video was shot using a Sony Cyber-shot DSC-RX100 VI and a MOZA Aircross gimbal and was edited using Premiere Pro.
Blogs
Navigating ski holidays can be a daunting task, especially for first-timers! The blog section on the Oxygene website was thoughtfully designed with clients in mind. The idea is to provide information and tips on everything, from ski lessons to activities available in resorts, resort destinations and booking ski holidays. Here are a few examples of blogs I wrote.
Let's talk
Let's talk
contact.alisonmainaz@gmail.com
+33 (0)6 59 00 55 07